How to achieve a successful branding & packaging facelift?
How can a brand return to the forefront? How do you give all your packaging a facelift, without losing current consumers? How to ensure continuity: modernise and build on its history? How to become a legitimate player in its market again?
Agrinet, launched in 1975 for farmers and sold in self-service agricultural outlets, is revising its strategy to position itself as a leading player in its market specialising in household cleaning and hygiene.
The 5 rules for a successful brand facelift :
1/ repositioning the brand DNA: once recognised for its traditional know-how, the Agrinet range must express Agrinet's professional efficiency through its design.
2/ a brand block and a signature with meaning
3/ a strong impact on the shelf
4/ clear segmentation
5/ an effective graphic charter that can be adapted to 360
The entire range is successfully implemented and deployed in all Gamm Vert stores.