emotion
branding
packaging
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How can a premium offer be promoted within the paint universe of DIY stores?
How to create envy and suggest the Dulux DNA with a subliminal design?
The minimalist yet ultra-quality packaging design clearly positions the Pure range as a premium paint.
The design sublimates the brand's iconic panther. It was awarded a silver trophy in the "home improvisation" category at the Pentawards 2019, a worldwide packaging design competition.
The colour chart that accompanies the range on the shelves allows consumers to plan their own decoration projects.
A remarkable range!
