How can we meet the expectations of today's teachers for transparency?
FIDO® CROQ'MIX® needs to stand out in the hyper-competitive petfood market.
How can the naturalness, quality and origin of the ingredients be further promoted while maintaining the recognition of the FIDO ® visual identity?
Installing a structured and justified charter of commitments, while streamlining the design of packaging. So many reasons to believe in it. An immediately identifiable "FRANCE" entry key, to affirm its status as a French brand. A perception of quality conveyed by more white, more information on the product, for greater transparency. The DNA of FIDO® is represented by a friendly, healthy dog, who testifies to the attractiveness of his favourite kibbles!
The FIDO® marketing team chose our co-creation360 method to design the back of the packaging.
A lot of fun, sharing, creativity and optimism in this cooperative workshop, to co-construct together a back of pack that communicates the composition of the product in a playful and tasty way
A totally Wouf method!