emotion
branding
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How to express, through its visual identity, the handmade nature of a company that offers customised gifts?
Gift and Craft's mission is to select handmade products made in Portugal by the best craftsmen, with an offer in the spirit of today.
The founder, Camille Burg, has a solid experience in the field of business gifts and high-end hospitality. Based in Lisbon, her ambition is to highlight the traditional know-how of this country, where the work of men and women is of excellent quality-price ratio. It wishes to develop a qualitative, close and different offer to seduce companies looking for authentic objects, revealing the personality and values of their company.
Elixir Design's creative team opted for a very sober identity, expressing the "handmade": the custom-made & the craft, with a thread drawing the cartouche and the typography of a part of the brand. The choice of a slate blue was quickly imposed for its corporate and distinctive dimension.
A thousand and one original ideas to discover on the dedicated website: giftncraft.fr
