Internet shopping has been growing steadily for several years, especially with the multiple disruptions caused by the health crisis. Faced with an e-commerce sector that is recording increasingly significant market shares, the impact of your products in an e-shop is becoming strategic.
And for good reason, online purchasing behaviour responds to very different parameters. Indeed, the screen of a computer or a smartphone has reduced dimensions and the exposure and decision time is much shorter.
The challenge for brands is therefore to quickly convince the consumer through a relevant packshot. However, standing out from the competition is a challenge.
A challenge that the Elixir design, branding and packaging team chose to take up by proposing solutions adapted to each client to better seduce the consumer.
We recommend developing specific packshots for the web where all the key elements are worked on in order to be seen and read: brand, benefits, etc. A method that we have applied in particular for our clients Loué and Matines. In these two cases, the digital packaging is reworked by highlighting the elements that give the product its added value. This places it well above its competitors.