A compelling innovation

Lustucru launches the Gnocchi ROLL to be pan-fried, brand & packaging designed in co-creation with the Elixir design team!

For the launch of its new innovation, which is to revolutionise the pan-fried gnocchi market, Lustucru chose the agency's cooperative method.

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Why co-create?
To be able to strategically & creatively explore the field of possibilities, to evaluate different positioning, several consumption opportunities, to assess the brand's stretching potential, to look for the most relevant brand name.

The 360 co-creation method allows the marketing team to actively participate in the creative process and to exchange ideas with the design project team: strategy & creation.
A fun method for a fun concept!

What is the ROLL pan-fried gnocchi?
Crispier, more melting, more fun, longer gnocchi, to be eaten with meals or "dipped" at the aperitif. Ultra greedy and irresistible gnocchi. The daughter brand " gnocchi ROLL to be pan-fried " evokes the innovative, long, playful shape of the rolled gnocchi.
The link with the Lustucru gnocchi range is obvious, a strategic choice by the brand to attract a family target.
The visual key of the pan promises both ultra-crispness and speed of preparation. The gnocchi family is expanding with an irresistible new addition! A successful and irresistible co-creation of 360!