How to rehabilitate the image of the leading egg brand?
Which storytelling is in line with its DNA?
A return to the historical signature and its fundamentals.
A powerful and regressive universe: the good eggs of our childhood. A return to naturalness and simple values.
Matines is once again the market leader, with a clear, coherent range, enhanced by the promotion of its signature.
Matines is rooted in its history.
HEROPACK® to optimise online sales!
Matines has deployed specific packshots to increase the performance of its online sales.
Elixir design has developed the HEROPACK® method to simplify messages and make a difference with Internet consumers!
How to create an anti-waste concept, create value and engage in a responsible approach?
The concept of the Chicken Coop was born!
An expressive brand name, a return to the roots, like an obvious choice: Le Panier Poulailler, eggs of different sizes, just like on the farm, zero waste!
The packaging is eco-designed, made of recycled paper pulp, with direct printing on the box, only two colours and a minimalist design.
Matines advocates a return to simple values.
Eggs backed by a quality brand, without gimmicks and very accessible.
This new offer proposes commitments that we want to adopt immediately and make the choice of a socially responsible consumption!
Elixir Design - Matinesl 1