Suggesting transparency...

naming, branding & packaging


How to introduce the concept of smoothie?

How to communicate transparency on opaque packaging?

How to convey the simplicity of a clean label recipe?


NU, two letters, the idea of fruit in its simplest form, expressive of a recipe without artifice.

A minimalist and very didactic design.
The recipe for success: it has been sold in more than 40 countries and is experiencing strong sales growth.

Less is more!



Logo - Elixir Design

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