emotion
branding
packaging
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How to introduce the concept of smoothie?
How to communicate transparency on opaque packaging?
How to convey the simplicity of a clean label recipe?
NU, two letters, the idea of fruit in its simplest form, expressive of a recipe without artifice.
A minimalist and very didactic design.
The recipe for success: it has been sold in more than 40 countries and is experiencing strong sales growth.
Less is more!
