How can you create an aspirational brand world and appeal to nature lovers in a simple way?
How can we promote the French origin and the agriculture of our countryside?
An impactful brand identity firmly anchored in nature, with a brand block evoking a crop panel indicating the quality of French agriculture!
The packaging conveys a positive and bucolic image, which transports the shopper into a dreamlike, colourful, cheerful and attractive universe. Nature also needs transparency: the composition of the seeds and the heap-shaped product window meet this expectation.
Pictou is committed to quality & French origin!
An original design that creates a strong and emotional link between the customer & the Pictou brand.