How to express the European & responsible dimension of an innovative and sustainable concept?
Developed using the co-creation360 method, naming, branding & packaging express the fundamentals of this project. The quality straws are manufactured near sustainably managed forests in several European countries, in order to limit the distance between the consumer, the place of production & the source of the raw material.
An international name, connoting nomadism and fun, for this straw dedicated to the CHR network.
The identity of the planet, a true storytelling of the concept, expresses the short circuit. A monochrome packaging to be in phase with its commitments.
A resolutely sustainable project!